"Parents residing in North London seeks an exceptional and qualified tutor to assist their most junior child on his initial journey to growing into an English gentleman."
When reading this post, you might naturally skip the term "beginning" as just figurative language.
But, it may be the most significant part of this distinctive job advert, as it aims to recruit a mentor for a one-year-old.
Hundreds of submissions have since been submitted since the anonymous family posted their call for the £180,000 per year tutor, who needs to be "someone very special".
Over the last few weeks, the advert has attracted interest in the press, with many asking why?
Innovative Idea
The CEO, chief executive of Tutors International, which is supporting the family in their hunt, explained that despite early scepticism, he considered the concept "forward-looking", and "progressive".
When he spoke with the family, he said they recognized the unusual nature of their requirement, and how early in age their son is.
However, they stated that they "didn't want to wait any longer" to engage a tutor, as they had postponed until their older child was five, and by that age "cultural conditioning had already taken hold".
What exactly did the family refer to by "cultural bias"?
It's "all-encompassing", he replied. "The way you eat, the manner you speak".
He explained the older sibling had absorbed "extremely delicate, unspoken signals" from the family, and had assumed their cultural norms. The family told Adam they wished to avoid this pattern to repeat itself with their younger child.
The plan: To bring in a UK tutor, who should speak with standard English accent, to shape the baby from day one.
Natural Absorption
"A great deal of the education at the beginning here is kind of osmotic," said the expert.
It's by means of this subtle influence that the family are hoping the child will pick up the English characteristics they aim to impart.
The consultant said the tutor must be somebody who went to "prestigious academies – comparable categories of schools as the family hope to send their son to".
"The educator simply needs to be the appropriate candidate, they'll be doing things they don't even know they're doing, simply by nature," he added.
Cost Not Relevant
The family told Adam the successful candidate should ideally also have knowledge of or enthusiasm in horse riding, skiing, creative fields and musical activities so as to inspire the child in a wide range of interests.
Additionally though, he stated the family wanted the tutor to register the child on a selection of courses so the child would be "equestrian training and starting an instrument by the time they are about three years old".
In the family's perspective, guiding their son become a "English gentleman" will result in achievement and provide access.
"Taking into account the advantages and disadvantages of that, because it's certainly a status symbol," he comments.
However, notwithstanding all this instruction in "Britishness", would the child adopt alleged cultural leaning from the international family he resides with anyway?
"Certainly", said the CEO. "The parents know this might not succeed, but they've simply adopted the attitude of, 'we should try and we should start as quickly as we can', because the expense of it is not a concern," he stated.
Impractical
Several in the education sector who have those reservations.
An education leader, head and founder of an educational organization, who provides individual instructors, wrote that "the process of becoming bicultural, or indeed, discovering oneself, is something that must be lived into, not manufactured."
The expert explained that he had moved from the Far East to the Britain at the period of childhood, and had been educated experiencing and living dual heritages. He continued to study at Cambridge University.
"The idea that one individual can serve as a embodiment of Britishness, someone who can possibly transplant the characteristics of a English gentleman upon a one-year-old child, appears naive and unrealistic," he commented.
"From my perspective, engaging a quintessentially English tutor from babyhood will will not instantly produce the goal they desire.
"I wasn't provided with such a tutor, and however I have been lucky enough to enjoy numerous of the opportunities they desire for their son."
He added: "The truth is, self-identity can not be imposed from the outside influences; it must be selected, and it must originate internally."
Buying Britishness
Of course, Britishness is something the expert thinks can be educated – and marketed.
"In my view the situation that the world views us in this regard is something that we should be cherishing|valuing|appreciating
